Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...
by Vincent Crupaux | May 14, 2020 | Data, Global, IPG
Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages local data and Acxiom’s Unparalleled Data, Increasing Campaign...
by Vincent Crupaux | Oct 8, 2019 | Data, Digital, Technology
Interpublic Group (NYSE: IPG) announced yesterday the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new...
by Vincent Crupaux | Aug 5, 2019 | Data, Digital, Uncategorized
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.So far, IPG has focused on using Acxiom’s data capabilities across its media agencies, integrated and...
by Vincent Crupaux | Nov 2, 2018 | Data, Digital, Retail, Technology
Agency Takes Standards and Performance to New Levels Reprise, the full-service global performance media marketing unit of IPG Mediabrands shake up the industry with the introduction of the largest and most significant product – Digital Experience Audit...
by Vincent Crupaux | Jul 4, 2018 | AdTech, Data, Technology
Interpublic Group Agrees to Acquire Acxiom Marketing Solutions (“AMS”) to Lead Next Wave of Innovation in Data-Driven Marketing Combination Brings Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging Interpublic...
