Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages local data and Acxiom’s Unparalleled Data, Increasing Campaign...
by Vincent Crupaux | May 3, 2019 | Client, Media, Talent, Uncategorized
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France,...
by Vincent Crupaux | Mar 28, 2019 | Client, Collaboration, Culture, People
With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior...
