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UM Impact Day

UM Impact Day

Le 16 juillet, pour la troisième année consécutive, l’ensemble des collaborateurs d’UM Worldwide se mobilisent pour des bonnes causes. Le temps d’une journée citoyenne, ils travailleront au service de diverses associations humanitaires, ONG ou pouvoirs publics. UM...

Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...

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