The anatomy of a video experience
SurveyUnderstand how people select and use their devices to watch video, the media trials team partnered with Vevo to conduct research.The media trial uncovers the when, why, and how consumers watch video by tracking the average video experience from inception (e.g....
Apple’s Identifier for Advertising
What’s the big deal? Apple announced privacy changes coming to iOS 14, which is due to be launched this 2020 fall. The most significant change is the restriction of Apple's Identifier for Advertising, or IDFA: If an app wants to access the unique IDFA value for a...
39% of Belgians want to live life fully again
As the first measures are being taken to ease the lockdown, what is the current mood in Belgium? How do Belgians view their personal situation? In what ways has the COVID-19 crisis significantly impacted their trust in institutions, their consumption habits and their...
20% of Belgians are looking forward to the arrival of Disney+
Netflix, Amazon Prime Video and other video streaming services have the wind in their sails. 40% of Belgians already have a paid subscription to at least one streaming video service (average: 1.3 subscriptions by respondent). Among those 18-24 years old, this figure...
CES 2020 Trends Recap
A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...
Eén Belg op twee aarzelt nog om van Black Friday promoties gebruik te maken
Jaar na jaar genereert Black Friday voor (e-)handelaars steeds meer inkomsten. Mogen we ons aan een nieuw record verwachten? Black_Friday_NL Elk jaar barst het promotiegeweld al vanaf maandag los om pas de dinsdag daarop te verstommen. In totaal gaat het dus om een...
Een wereld zonder cash noch bankkaarten, zijn wij daar klaar voor?
Klinkende munten liggen aan de basis van de economische ontwikkeling van onze maatschappijen, maar wordt het geen tijd om in te spelen op de noden van de hedendaagse consumenten? Cashless NL podcast“De betaling is een cruciale stap in de interactie tussen klant...
3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video Content
Leila Yang, SEO Manager, Reprise US 3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video With a growing passion for the digital video space, I was excited to have had the chance to attend the 2019 Brightcove PLAY conference in Boston in May. Hosted...
RETAIL’S FUTURE IS ABOUT CULTURE, NOT TECHNOLOGY.
Every day, many predictions are made about the future of retail. They often involve technological trends, ranging from the increased use of data, to the growing need for customisation, to the transformation of stores. These changes to physical spaces can involve...
The Bleeding Edge of AI Applications: Amazon re:MARS Conference Recap
AI is the future, and this is what that future looks like according to the experts The Bleeding Edge of AI Applications Amazon reMARS Conference Recap There is no denying there is a lot of hype and confusion surrounding the development of Artificial Intelligence...
The Best Of SxSW 2019
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.
Pandora + Magna Global + IPG Media Lab Present: Ad Receptivity, Deconstructed
Study Unearths Major Differences In Ad Receptivity For Digital Audio Listeners And Video Viewers Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad...