For years, the institute measures the total audience of radio stations in Belgium, the “CIM RAM” study (Radio Audience Measurement). In addition to this study, there is a new survey that focuses entirely on online radio: the new CIM Radio Stream Monitor tracks the...
by Vincent Crupaux | Jul 1, 2020 | Client, Collaboration, Culture, Data, Media
Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...
by Vincent Crupaux | Jun 17, 2020 | Media
BELGIUM Belgium went into a nationwide lockdown on March 18, though the government cancelled indoor events and encouraged companies to have their employees work from home starting on March 11. A phased re-opening began in mid-May, though sporting and cultural events...
by Vincent Crupaux | May 29, 2020 | Uncategorized
Initiative is proud to support two of its clients and strong business partners in their nomination to the AMMA Media Advertiser of the year. Fantastic business leaders, marketing & media experts and great bridge builders to achieve more together as one team. No...
