Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...

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