We’re glad you are here.
A new world.
A new way.
The world has progressed. Marketing technology evolves and proliferates also in Belgium. Brands need to create authentic, relevant human connections.
In the era of personalization, we consider every single advertiser with its own strengths, needs and objectives. A standardized approach would deny this statement.
We have reengineered our planning and media investment approach to guarantee keeping pace with a consumer that moves faster than ever before. It all starts with dynamic human understanding.
Live and connected.
Technology has outpaced the traditional marketing funnel (awareness, familiarity, opinion, purchase, loyalty). The ongoing evolution means we have to rethink the way brands create strong engagement and stable relationships with their audiences, based on dynamic connections and on a large range of touchpoints.
Listen to engage.
At IPG Mediabrands we bet on curiosity as a culture.
It all starts with listening. We listen continuously to the consumers, to our clients, to our partners. We are also looking constantly for new solutions and partnerships to produce high level and actionable data driven insights to create engagement and emotion in the real world.
But listening is not enough! We want to anticipate tomorrow’s challenges and innovations.