One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.So far, IPG has focused on using Acxiom’s data capabilities across its media agencies, integrated and...
by Vincent Crupaux | May 3, 2019 | Client, Media, Talent, Uncategorized
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France,...
