by ludovic wybo | Oct 6, 2021 | Digital, Media, Technology
General Black-out On october 4th, all Facebook services were back online after an outage that lasted over 5 hours. Reports of problems with Facebook apps appeared on a website called DownDetector on Monday around 17.30 CET. At that point, all apps and services of...
by Vincent Crupaux | Aug 13, 2020 | Digital, Media, Technology
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The...
by Vincent Crupaux | Oct 8, 2019 | Data, Digital, Technology
Interpublic Group (NYSE: IPG) announced yesterday the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new...
by Vincent Crupaux | Aug 5, 2019 | Data, Digital, Uncategorized
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.So far, IPG has focused on using Acxiom’s data capabilities across its media agencies, integrated and...
by Vincent Crupaux | Nov 2, 2018 | Data, Digital, Retail, Technology
Agency Takes Standards and Performance to New Levels Reprise, the full-service global performance media marketing unit of IPG Mediabrands shake up the industry with the introduction of the largest and most significant product – Digital Experience Audit...
by Vincent Crupaux | Jan 5, 2018 | Data, Digital, Technology
BizBash asked event professionals known for their expertise and innovation in technology to identify the new or emerging technology that has the most potential to transform the way events are planned or experienced, as well as the event technology they will be focused...
