The End of TV Monoculture as We Know It
Time to embrace the changing TV landscape or die tryingWith the end of Game of Thrones, the debate over whether this marks the end of the TV monoculture has heated up again. TV monoculture, upheld by hit shows that everyone seems to watch...
Artificial Intelligence – The Revolution Hasn’t Happened Yet
Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is...
IPG Media Lab + MAGNA GLOBAL + Twitter Present: The Impact of Culture
Culture-focused Ads Increase Brand Relevancy and Consumer Purchase Intent IPG Media Lab MAGNA GLOBAL Twitter Present The Impact of Culture Download the Full Report Inspired by the rise of brands that are seeking to connect with what’s happening in...
The Future of Travel
Get ready for a hyper-personalized, brand-curated, and data-driven transformation The State of Travel Wanderlust is growing globally. According to data from the WTTC, last year travel and tourism grew 3.9%, above global GDP growth of 3.2% and contributing...
What Brands Need To Know About Google 2019 I/O Keynote
Google doubles down on AR and voice, unveils affordable Pixel phones and new smart display, and emphasizes privacy and accessibility What Brands Need To Know About Google 2019 IO Keynote (1) Editor’s Note: This is an abridged edition of our Fast Forward...
What Brands Need To Know About Facebook’s 2019 F8 Event
Facebook unveils plans to pivot towards privacy-focused messaging. What does it mean for brands? What Brands Need To Know About Facebook’s 2019 F8 Event Editor’s note: This is an abridged edition of our Fast Forward newsletter on the latest announcements...
The Future of Audio Media
Examining the current audio streaming landscape and future value drivers New findings from the Edison Research’s Share of Ear study found that digital channels are capturing a growing share of attention in audio media. While traditional radio still reaches 98%...
Where We Are In An Increasingly Augmented Reality
The current landscape, notable brand opportunities, and the future of AR The Current State of Augmented Reality There is little doubt that augmented reality (AR) is one of the most talked-about innovation territories for marketers. Ever since the breakout...
SXSW: Truth to Power, Power to Purpose
SXSW 2019 slowly powers down. My 15th one, and, -once again- a splendid edition. Austin is still weird. SXSW still inspiring. We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads. Mission qua brain fuel:...
When the roots of democracy entangle in tech
“Keep Austin Weird”, is the motto of the city. #SxSW reflects this weirdness to perfection. Centered in a very conservative stare –try getting a beer in Irving, Texas, and you will most probably be hanged, as it is dry county – , Austin is the...
RIP agility, a new omelet asks for broken eggs
Disruption, innovation… if there is one beating drum under the frenzy at #SXSW, it is that change will never be this slow again.Future Identity A plethora of speakers point out that it is crucial to contemplate on the very identity of the organization and the...
The Power of Ambassadors
How do you stand out in a world where everyone has a voice? Where every kid on the block can go very loud on the net? Where there are petabytes of content being published every couple of hours. How do you stand out at #SxSW where thousands of people bitten by FOMO try...