UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK.
The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France, Italy, Ireland, New Zealand, Norway, Spain, Switzerland and the UK.
Just Eat wants to streamline and simplify its agency arrangements and has consolidated its media planning and buying globally for the first time.