by Vincent Crupaux | May 26, 2020 | Uncategorized
UM, the global media agency network of IPG Mediabrands, today announced it has been named a Leader in The Forrester Wave™: Global Media Agencies, Q2 2020 report, reflecting the agency’s commitment to move beyond traditional media buying and placement. UM received the...
by Vincent Crupaux | May 14, 2020 | Data, Global, IPG
Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages local data and Acxiom’s Unparalleled Data, Increasing Campaign...
by Vincent Crupaux | Oct 8, 2019 | Data, Digital, Technology
Interpublic Group (NYSE: IPG) announced yesterday the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new...
by Vincent Crupaux | Aug 5, 2019 | Data, Digital, Uncategorized
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.So far, IPG has focused on using Acxiom’s data capabilities across its media agencies, integrated and...
by Vincent Crupaux | May 3, 2019 | Client, Media, Talent, Uncategorized
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France,...
