by Vincent Crupaux | Jul 6, 2020 | Uncategorized
For years, the institute measures the total audience of radio stations in Belgium, the “CIM RAM” study (Radio Audience Measurement). In addition to this study, there is a new survey that focuses entirely on online radio: the new CIM Radio Stream Monitor tracks the...
by Vincent Crupaux | May 29, 2020 | Uncategorized
Initiative is proud to support two of its clients and strong business partners in their nomination to the AMMA Media Advertiser of the year. Fantastic business leaders, marketing & media experts and great bridge builders to achieve more together as one team. No...
by Vincent Crupaux | May 26, 2020 | Uncategorized
UM, the global media agency network of IPG Mediabrands, today announced it has been named a Leader in The Forrester Wave™: Global Media Agencies, Q2 2020 report, reflecting the agency’s commitment to move beyond traditional media buying and placement. UM received the...
by Vincent Crupaux | Aug 5, 2019 | Data, Digital, Uncategorized
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.So far, IPG has focused on using Acxiom’s data capabilities across its media agencies, integrated and...
by Vincent Crupaux | May 3, 2019 | Client, Media, Talent, Uncategorized
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France,...
