Facebook General Black-out
General Black-out On october 4th, all Facebook services were back online after an outage that lasted over 5 hours. Reports of problems with Facebook apps appeared on a website called DownDetector on Monday around 17.30 CET. At...
Mediabrands releases first-of-its-kind media responsibility audit of social media platforms
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The...
The CIM launches the CIM Radio Stream Monitor
For years, the institute measures the total audience of radio stations in Belgium, the “CIM RAM” study (Radio Audience Measurement). In addition to this study, there is a new survey that focuses entirely on online radio: the new CIM Radio Stream Monitor tracks the...
Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising
Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...
LIFE AFTER COVID: AD MARKET TO RECOVER IN 2021 AFTER STEEP DOWNTURN IN 2020
BELGIUM Belgium went into a nationwide lockdown on March 18, though the government cancelled indoor events and encouraged companies to have their employees work from home starting on March 11. A phased re-opening began in mid-May, though sporting and cultural events...
Amma Awards – Initiative is proud to support two of its clients
Initiative is proud to support two of its clients and strong business partners in their nomination to the AMMA Media Advertiser of the year. Fantastic business leaders, marketing & media experts and great bridge builders to achieve more together as one team. No...
UM Named a Leader in “Global Media Agencies” Report from Independent Research Firm
UM, the global media agency network of IPG Mediabrands, today announced it has been named a Leader in The Forrester Wave™: Global Media Agencies, Q2 2020 report, reflecting the agency’s commitment to move beyond traditional media buying and placement. UM received the...
Interpublic Group launches Matterkind
Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages local data and Acxiom’s Unparalleled Data, Increasing Campaign...
IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom
Interpublic Group (NYSE: IPG) announced yesterday the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new...
1 year in, IPG attributes growth and new business wins to Acxiom acquisition
One year after IPG announced its $2.3 billion acquisition of Acxiom, a clearer picture of what the purchase will do for the holding company is starting to emerge.So far, IPG has focused on using Acxiom’s data capabilities across its media agencies, integrated and...
After An Epic Pitch, UM Has Been Appointed As The New Worldwide Media Partner Of Just Eat
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France,...
Ad Age Recognizes UM As A Top 5 Best Place To Work
With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior...