Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...
by Vincent Crupaux | May 3, 2019 | Client, Media, Talent, Uncategorized
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France,...
by Vincent Crupaux | Mar 28, 2019 | Client, Collaboration, Culture, People
With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior...
by Vincent Crupaux | Nov 2, 2018 | Client, Retail, Technology
Bureau brengt standaarden en performance naar nieuwe hoogten Reprise, wereldwijd de full-service performance media marketing eenheid van IPG Mediabrands, blijft momentum opbouwen en de sector dooreenschudden met de introductie van het grootste en meest significante...
by Vincent Crupaux | Jul 11, 2018 | Awards, Client, Content
Wimbledon is well under way in London, and it’s being advertised by an outdoor campaign in the city that brings a vintage illustrative style to the tennis championships. Themed around the notion that ‘History is There to be Beaten’, the ads, by...
