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Interpublic Group launches Matterkind

Interpublic Group launches Matterkind

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by Vincent Crupaux | May 14, 2020 | Data, Global, IPG

Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages local data and Acxiom’s Unparalleled Data, Increasing Campaign...

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Acxiom addressable media advertising AI artificial intelligence audience awards brand communication client data Digital Marketing Matterkind Media media responsability optimisation social social media technology Trends

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