UM UPS GLOBAL CMO LYNN LEWIS TO BE NEW U.S. CEO
UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing...
REPRISE INTRODUCEERT DE EERSTE DIGITAL EXPERIENCE AUDIT OM CAMPAGNES TE HELPEN BEHEREN EN UITVOEREN
Bureau brengt standaarden en performance naar nieuwe hoogten Reprise, wereldwijd de full-service performance media marketing eenheid van IPG Mediabrands, blijft momentum opbouwen en de sector dooreenschudden met de introductie van het grootste en meest significante...
REPRISE INTRODUCES THE FIRST DIGITAL EXPERIENCE AUDIT TO HELP MANAGE AND EXECUTE CAMPAIGNS
Agency Takes Standards and Performance to New Levels Reprise, the full-service global performance media marketing unit of IPG Mediabrands shake up the industry with the introduction of the largest and most significant product - Digital Experience Audit (DXA)....
IPG Mediabrands et Mediahuis échangent sur le futur de notre paysage média – Partie 2
Il y a quelques semaines Stéphanie Radochitzki, Digital & Performance Strategy Director chez IPG Mediabrands, rencontrait Charlotte Van Coevorden, Digital Strategy Manager chez Mediahuis et se sont livrées à un exercice de questions...
IPG Mediabrands et Mediahuis échangent sur le futur de notre paysage média – Partie 2
We are looking for trainees!
We offer exciting internships opportunities. Discover all of them. Send a short mail to [email protected] mention your preferred deep-dive area of expertise.We look forward to meet and welcome you! STRATEGY INTERNGoal Develop qualitative...
Posters by McCann London render Tennis players in Edwardian dress
Wimbledon is well under way in London, and it's being advertised by an outdoor campaign in the city that brings a vintage illustrative style to the tennis championships. Themed around the notion that 'History is There to be Beaten', the ads, by McCann London, feature...
Interpublic Group Agrees to Acquire Acxiom Marketing Solutions
Interpublic Group Agrees to Acquire Acxiom Marketing Solutions (“AMS”) to Lead Next Wave of Innovation in Data-Driven Marketing Combination Brings Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging Interpublic...
An-Sofie Van der Maelen rejoint Rapport Belgium
An-Sofie Van der Maelen rejoint Rapport en tant que Client Service Manager, sous la responsabilité de Julie Wijns. Elle a commencé sa carrière chez Posterscope, il y a 9 ans. En 2017, elle rejoignait JCDecaux en tant que Key Account Manager.
Amma Awards 2018
Yesterday, the AMMA Awards 2018, organized by CommPass in association with UMA, took place in Brussels. UM and Initiative are delighted to have won three prestigious awards. A GOLD for Fanta & UM in the category Best use of Interactive. A SILVER for the...
Welcome to our new Mediabrandies!
AI 4 Business Summit
Technology and more particularly AI is raising the bar for efficiency and personalization in marketing, sales and business.But what is Artificial Intelligence exactly and what does it mean for your business?Discover the use cases of this technology and learn to take...