advertising | IPG Mediabrands BE

Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

by Vincent Crupaux | Jul 1, 2020 | Client, Collaboration, Culture, Data, Media

Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...

LIFE AFTER COVID: AD MARKET TO RECOVER IN 2021 AFTER STEEP DOWNTURN IN 2020

by Vincent Crupaux | Jun 17, 2020 | Media

BELGIUM Belgium went into a nationwide lockdown on March 18, though the government cancelled indoor events and encouraged companies to have their employees work from home starting on March 11. A phased re-opening began in mid-May, though sporting and cultural events...

IPG Mediabrands et Mediahuis échangent sur le futur de notre paysage média – Partie 2

by Vincent Crupaux | Oct 15, 2018 | Media

Il y a quelques semaines Stéphanie Radochitzki, Digital & Performance Strategy Director chez IPG Mediabrands, rencontrait Charlotte Van Coevorden, Digital Strategy Manager chez Mediahuis et se sont livrées à un exercice de questions...

Posters by McCann London render Tennis players in Edwardian dress

by Vincent Crupaux | Jul 11, 2018 | Awards, Client, Content

Wimbledon is well under way in London, and it’s being advertised by an outdoor campaign in the city that brings a vintage illustrative style to the tennis championships. Themed around the notion that ‘History is There to be Beaten’, the ads, by...

Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

LIFE AFTER COVID: AD MARKET TO RECOVER IN 2021 AFTER STEEP DOWNTURN IN 2020

IPG Mediabrands et Mediahuis échangent sur le futur de notre paysage média – Partie 2

Posters by McCann London render Tennis players in Edwardian dress

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