The role of marketer is in perpetual evolution. And it’s just the beginning !
If their role has always been about image, reputation, culture, sales & revenues. It is now also about IT, Technology, new collaboration processes & choices of heavy investments, defending business decisions and business plans which he/she did not learn previously. From that perspective, change is the only constant.
For a couple of years, Marketers have the ability to work in what we like to call an “Augmented Eco-System” and this could make him/her an Augmented Marketer.
Marketers have to embrace new accelerators.
Therefore, the skills required and priorities to succeed have dramatically changed.
I’d like to highlight four of them.
The first priority for me is definitely the increased focus on the consumer experience by adopting the innovation in a relevant way. Individuals are more and more empowered – empowered by the information sharing, empowered by the technology, empowered by education and those consumers deserve to receive relevant ads. Therefore, consumer’s or even better citizen’s understanding has never been so key. People move faster than ever before.
Our Strategy and Consultancy team digest all these consumers and tech trends in order to understand how they will impact your business.
Centralized Data strategy is core.
Collect data with purpose is the secret weapon to turn them into actionable insights. By integrating all your sources of data (campaigns, CRM, marketing, etc.) and defining your key KPI’s, you’ll empower your organisation. The possibilities to create value from all your sources of data are limitless and our Data Strategists are experienced to guide our clients to figure out what is important in regards to their business objectives.
Forget Real-time marketing, Think Right time Marketing.
In today’s era of media fragmentation, old models simply don’t work! In a world where brands need to find new ways to capture attention and ignite conversations, “Moments” are the next evolution in storytelling. From identifying a moment, to designing a unique platform for a brand, to building a moment that doesn’t yet exist, we have created a new planning paradigm that helps brands identify critical moments to captivate consumers’ attention.
Automate as much as possible but keeps pragmatism at the core.
As an integrated agency, we face the same challenges as every other organizations, when it comes to (digital) transformation.
The most obvious challenge is the Job transformation and the onboarding of the right profile. Today we are close to 180 strategists, media lovers, marketing, communication and technology specialists working in an integrated organization. Every year, new pole of expertizes complete the scope in order to deliver on our commitments: building new relevant solutions for our clients.
I would be pleased to hear from you!