Melissa Hamilton, Momentum Worldwide, sees lots of opportunity in mixed reality and connected devices to elevate brand experiences in 2018.
BizBash asked event professionals known for their expertise and innovation in technology to identify the new or emerging technology that has the most potential to transform the way events are planned or experienced, as well as the event technology they will be focused...
Caroline Foster Kenny, IPG Mediabrands EMEA CEO: why we should celebrate boldness in 2017
The theme of this year’s Cristal Festival was boldness – which is apposite, since boldness is an all too often overlooked marker of a quality that regularly guides brands to innovation, creativity and success. It’s a theme that has me thinking, in...