Enhance your drive-to-store strategy
More than 60% of in-store sales are influenced by a digital touchpoint. This is huge and it rises a lot of challenges from a digital point of view.
Our approach
By the end the half-day drive-to-store workshop you will be ready to push your drive-to-store strategy forward. This workshop breaks down the consumers’ behavior, best practices and business cases into a format that helps marketing, strategy and digital teams define and implement an achievable and realistic strategy.
Purpose
The course is designed for professionals in marketing and communication
The course is aimed at all types of companies. From large corporations to small businesses
Topics covered :
Customer insights
Deep-dive into channels capabilities and formats including concrete examples.
Break your silos with Omnichannel KPIs
Google Analytics
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