Marketing communications planning & buying is the heartbeat of what we do.
Marketing communications planning is not about what’s new and hot. It’s about what is the most effective in terms of touchpoints and formats in order to
connect with your audience and bring you new leads.
At IPG Mediabrands, the combination of proprietary tools and more than 170 media passionates sets us apart from the others.
A medialandscape fully adapted to your needs & challenges and also to the particularities of your industry.
An attribution model determines how credit or value for sales and conversions is assigned across various consumer touchpoints.
In contrast, the Last-Click Attribution model ignore over 90% of touchpoints. Definitly too restrictive. Based on our own experience and analyses we see that more than 80% of conversions are the results of multi-touchpoints approach.