The anatomy of a video experience
SurveyUnderstand how people select and use their devices to watch video, the media trials team partnered with Vevo to conduct research.The media trial uncovers the when, why, and how consumers watch video by tracking the average video experience from inception (e.g....
Apple’s Identifier for Advertising
What’s the big deal? Apple announced privacy changes coming to iOS 14, which is due to be launched this 2020 fall. The most significant change is the restriction of Apple's Identifier for Advertising, or IDFA: If an app wants to access the unique IDFA value for a...
20 % des Belges attendent l’arrivée de Disney+
Netflix, Amazon Prime Video et les autres services de vidéo en streaming ont le vent en poupe. Déjà 40 % des Belges ont souscrit à un abonnement payant à au moins un service de streaming vidéo (moyenne : 1,3 abonnement par répondant). Pour les 18-24 ans, ce chiffre...
39% des Belges aspirent à pouvoir profiter de la vie à nouveau
Au moment où les premières mesures de déconfinement prennent effet, quel est l’état d’esprit actuel des Belges ? Comment entrevoient-ils leur situation personnelle ? En quoi la crise du Covid-19 a-t-elle profondément modifié ou non leur confiance dans les...
CES 2020 Trends Recap
A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...
Un Belge sur deux hésite encore à profiter des promotions à l’occasion du Black Friday.
Année après année, le Black Friday génère toujours plus de recettes pour les (e)commerçants. Doit-on s’attendre à un nouveau record ? Black_Friday_FR Chaque année, les promotions commencent à...
Un monde sans cash ni cartes bancaires, sommes-nous prêts ?
L’argent sous sa forme sonnante et trébuchante est à la base du développement économique de nos sociétés, mais n’est-il pas temps de répondre aux besoins des consommateurs d’aujourd’hui ?...
3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video Content
Leila Yang, SEO Manager, Reprise US 3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video With a growing passion for the digital video space, I was excited to have had the chance to attend the 2019 Brightcove PLAY conference in Boston in May. Hosted...
RETAIL’S FUTURE IS ABOUT CULTURE, NOT TECHNOLOGY.
Every day, many predictions are made about the future of retail. They often involve technological trends, ranging from the increased use of data, to the growing need for customisation, to the transformation of stores. These changes to physical spaces can involve...
The Bleeding Edge of AI Applications: Amazon re:MARS Conference Recap
AI is the future, and this is what that future looks like according to the experts The Bleeding Edge of AI Applications Amazon reMARS Conference Recap There is no denying there is a lot of hype and confusion surrounding the development of Artificial Intelligence...
The Best Of SxSW 2019
We’ve found the answers to some questions, and part with a gazillion new questions spinning in our heads.
Pandora + Magna Global + IPG Media Lab Present: Ad Receptivity, Deconstructed
Study Unearths Major Differences In Ad Receptivity For Digital Audio Listeners And Video Viewers Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad...