CES 2020 Trends Recap

CES 2020 Trends Recap

A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...

The End of TV Monoculture as We Know It

Time to embrace the changing TV landscape or die tryingWith the end of Game of Thrones, the debate over whether this marks the end of the TV monoculture has heated up again. TV monoculture, upheld by hit shows that everyone seems to watch...

The Future of Travel

The Future of Travel

Get ready for a hyper-personalized, brand-curated, and data-driven transformation   The State of Travel Wanderlust is growing globally. According to data from the WTTC, last year travel and tourism grew 3.9%, above global GDP growth of 3.2% and contributing...

What Brands Need To Know About Google 2019 I/O Keynote

What Brands Need To Know About Google 2019 I/O Keynote

Google doubles down on AR and voice, unveils affordable Pixel phones and new smart display, and emphasizes privacy and accessibility What Brands Need To Know About Google 2019 IO Keynote (1)   Editor’s Note: This is an abridged edition of our Fast Forward...

The Future of Audio Media

The Future of Audio Media

Examining the current audio streaming landscape and future value drivers   New findings from the Edison Research’s Share of Ear study found that digital channels are capturing a growing share of attention in audio media. While traditional radio still reaches 98%...

Where We Are In An Increasingly Augmented Reality

Where We Are In An Increasingly Augmented Reality

The current landscape, notable brand opportunities, and the future of AR   The Current State of Augmented Reality There is little doubt that augmented reality (AR) is one of the most talked-about innovation territories for marketers. Ever since the breakout...

Outlook 2019: Unintended Consequences

Outlook 2019: Unintended Consequences

Four trends in media and technology that are shaping the future of audience attention Welcome to the IPG Media Lab’s 2019 Outlook. Each year, we round up the ideas that excite us for the next few years: new technologies, market forces, and shifts in consumer...

CES 2019 Day 2 Recap Techno-optimism meets reality

CES 2019 Day 2 Recap Techno-optimism meets reality

It’s a sunny Wednesday in Las Vegas and CES 2019 is in full swing. As we enter the second day of CES, there were noticeably fewer crowds on the show floors, indicating a good amount of the attendees have moved on from the convention halls in which they have...

CES 2019 Day 1 Recap Every company is a tech company now

CES 2019 Day 1 Recap Every company is a tech company now

Welcome back to our daily recap of CES 2019. Today marks the official kickoff of the annual consumer tech conference, as over 200,000 attendees flooded the convention halls to check out the latest in technology and innovation. In an opening remarks this morning, Gary...

How to Be a Better Data-Driven Marketer

How to Be a Better Data-Driven Marketer

Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing Click here to listen to the podcast    

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