CES 2020 Trends Recap
A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...
3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video Content
Leila Yang, SEO Manager, Reprise US 3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video With a growing passion for the digital video space, I was excited to have had the chance to attend the 2019 Brightcove PLAY conference in Boston in May. Hosted...
The Bleeding Edge of AI Applications: Amazon re:MARS Conference Recap
AI is the future, and this is what that future looks like according to the experts The Bleeding Edge of AI Applications Amazon reMARS Conference Recap There is no denying there is a lot of hype and confusion surrounding the development of Artificial Intelligence...
Pandora + Magna Global + IPG Media Lab Present: Ad Receptivity, Deconstructed
Study Unearths Major Differences In Ad Receptivity For Digital Audio Listeners And Video Viewers Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad...
The End of TV Monoculture as We Know It
Time to embrace the changing TV landscape or die tryingWith the end of Game of Thrones, the debate over whether this marks the end of the TV monoculture has heated up again. TV monoculture, upheld by hit shows that everyone seems to watch...
Artificial Intelligence – The Revolution Hasn’t Happened Yet
Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is...
IPG Media Lab + MAGNA GLOBAL + Twitter Present: The Impact of Culture
Culture-focused Ads Increase Brand Relevancy and Consumer Purchase Intent IPG Media Lab MAGNA GLOBAL Twitter Present The Impact of Culture Download the Full Report Inspired by the rise of brands that are seeking to connect with what’s happening in...
The Future of Travel
Get ready for a hyper-personalized, brand-curated, and data-driven transformation The State of Travel Wanderlust is growing globally. According to data from the WTTC, last year travel and tourism grew 3.9%, above global GDP growth of 3.2% and contributing...
What Brands Need To Know About Google 2019 I/O Keynote
Google doubles down on AR and voice, unveils affordable Pixel phones and new smart display, and emphasizes privacy and accessibility What Brands Need To Know About Google 2019 IO Keynote (1) Editor’s Note: This is an abridged edition of our Fast Forward...
What Brands Need To Know About Facebook’s 2019 F8 Event
Facebook unveils plans to pivot towards privacy-focused messaging. What does it mean for brands? What Brands Need To Know About Facebook’s 2019 F8 Event Editor’s note: This is an abridged edition of our Fast Forward newsletter on the latest announcements...
The Future of Audio Media
Examining the current audio streaming landscape and future value drivers New findings from the Edison Research’s Share of Ear study found that digital channels are capturing a growing share of attention in audio media. While traditional radio still reaches 98%...
Where We Are In An Increasingly Augmented Reality
The current landscape, notable brand opportunities, and the future of AR The Current State of Augmented Reality There is little doubt that augmented reality (AR) is one of the most talked-about innovation territories for marketers. Ever since the breakout...
Outlook 2019: Unintended Consequences
Four trends in media and technology that are shaping the future of audience attention Welcome to the IPG Media Lab’s 2019 Outlook. Each year, we round up the ideas that excite us for the next few years: new technologies, market forces, and shifts in consumer...
MAGNA + IPG Media Lab Presents: “Reaching The ‘Un-Reachable’”
Debunking 5 Myths About Those Who Watch Little To No Linear Television Linear TV Eroding Due to a Poor Value Exchange, Not Cost Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the...
CES 2019 Day 2 Recap Techno-optimism meets reality
It’s a sunny Wednesday in Las Vegas and CES 2019 is in full swing. As we enter the second day of CES, there were noticeably fewer crowds on the show floors, indicating a good amount of the attendees have moved on from the convention halls in which they have...
CES 2019 Day 1 Recap Every company is a tech company now
Welcome back to our daily recap of CES 2019. Today marks the official kickoff of the annual consumer tech conference, as over 200,000 attendees flooded the convention halls to check out the latest in technology and innovation. In an opening remarks this morning, Gary...
CES 2019 Day 0 Recap The data story, told through three pre-show events
Although CES 2019 won’t officially open its doors until tomorrow, the exhibitors have been busy setting up their booths and various companies have been hosting their own press event to share their announcements. As the Lab team works to finalize our scouting...
How to Be a Better Data-Driven Marketer
Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing Click here to listen to the podcast