Niko – Connected Switch
Wireless switches: stick them to a wall and they are ready! Nevertheless, the product adoption remains quite low.
+73% Clicks
CTR +63%
Objectives
Increase awareness around the connected switch. Let people know that you don’t have to break your walls to place a switch everywhere you want.
Strategy & solution
Use of premium sales houses in programmatic combined with contextual targeting (available categories through DBM – Classical formats).
Thanks to those two tactics we have been able to generate a much higher CTR% than forecasted.
Results
The average CTR was 63% above the forecast.