KINESSO Belgium:
real intelligence,
real performance
KINESSO is the technology‑driven performance marketing agency at the heart of IPG Mediabrands. In Belgium, we connect data, AI and media activation to turn action into outcomes across the full funnel: responsibly and measurably.
Why KINESSO
IPG Mediabrands’ performance engine.
KINESSO sits inside IPG Mediabrands and powers agency partners UM and Initiative and direct clients with optimisation, analytics, AI and experimentation.
Simplified, unified delivery.
Reprise (search/social/SEO) and Matterkind (programmatic, affiliate, addressable) were consolidated with KINESSO into one performance unit: so you get one team, one plan, faster outcomes.
Privacy & Digital Responsibility.
We honour EU/UK GDPR rights and embed digital responsibility: transparency, accountability and respect for people: into how we plan and activate.
Local team, European scale.
From our Hoeilaart/Brussels hub we partner closely with UM, Initiative and IPG specialists across EMEA.
What we do
Data & Tech
- Tech‑stack strategy & integration
- First‑party data activation, identity & audience solutions (backed by Acxiom)
- Data governance, consent & privacy‑safe design
- AI services for forecasting, creative optimisation and decisioning
- Google Marketing Platform partnership enablement
Reference services available in KINESSO markets.
Performance Media
- Search (PPC/SEA), Paid Social, Programmatic & Addressable
- Affiliate & partnership marketing
- Performance creative & performance‑optimised landing pages
- Full‑funnel planning with systematic experimentation
Reference services available in KINESSO markets.
Commerce & Retail Media
- Retail media strategy, consultancy and on/off‑retailer activation
- Content creation support, forecasting and profitability analysis (where available)
Experience, SEO & CRO
- SEO and SEO content, UX research, conversion rate optimisation
- eCRM, marketing automation and web development to convert demand
Measurement & Analytics
- Audience insights, segmentation & modelling
- Incrementality‑led optimisation, campaign analytics and reporting
- Testing frameworks baked into activation (plan → run → learn → scale)
How we work
- Discover : clarify the growth problem and the value of first‑party data.
- Design : architect the audience, identity and channel mix; set privacy‑safe data flows and AI guardrails.
- Activate : deploy retail media, SEA, social, programmatic and addressable.
- Measure : connect outcomes to business KPIs with transparent analytics.
- Optimise : continuous experimentation to turn action into outcomes.
Digital Responsibility, by design
We recognise people’s rights and operate with transparency, accountability and respect, including data‑subject rights processes under EU/UK GDPR.
“Our mission in Belgium is simple: make data easy to use, AI truly productive and algorithms accountable: so marketers get measurable growth they can trust.”
FAQ
What is KINESSO?
KINESSO is IPG Mediabrands’ technology‑driven performance marketing agency that powers clients and agency partners with optimisation, analytics, AI and experimentation.
How is KINESSO structured within IPG Mediabrands?
In 2023, IPG Mediabrands unified KINESSO with Reprise and Matterkind into one performance unit to simplify delivery and accelerate outcomes.
How does KINESSO handle privacy in Europe?
We embed GDPR by design, provide data‑subject rights and operate with digital responsibility principles.
What makes KINESSO different?
We integrate data, tech and activation end‑to‑end, and focus on making AI productive for real business outcomes, not just dashboards.
Do you support retail media and commerce?
Yes, KINESSO Commerce specialises in retail media strategy, consultancy and activation on and off retailer sites, with supporting services in key markets.