Five Interesting Things We Learned From Google’s 2018 Hardware Event
New “Made by Google” event reveals insights into Google’s smart home and service strategiesOn Tuesday, Google unveiled a series of new hardware products at a “Made by Google” event hosted in NYC. A lot of the new products had been leaked...
Snap en mode Shazam avec Amazon
Snap et Amazon vont collaborer pour proposer une fonctionnalité qui permet d’identifier des produits sur la caméra du réseau social.Avec, à la clé, une présentation du produit en question sur Amazon ou bien avec des...
Snap en mode Shazam avec Amazon
Snap et Amazon vont collaborer pour proposer une fonctionnalité qui permet d’identifier des produits sur la caméra du réseau social.Avec, à la clé, une présentation du produit en question sur Amazon ou bien avec des...
Instagram introduces a Shopping Tab to its Explore Page, presenting new ecommerce opportunities for brands
It’s no stand-alone shopping app, but the Explore page on Instagram is getting a dedicated channel to shopping. The Explore page, which groups different types of content together (like an animal or photography channel), went through...
Why Google Search is starting to look more like Social Media
Believe it or not, Google may be the feeling the heat from social media networks like Snapchat and Pinterest, and for one simple reason: search. Obviously, Google remains the number one name in search, by a wide margin. But Snapchat and Pinterest, as well as heavier...
Stéphanie Radochitzki and the digital advertising
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Nike and Levi-Strauss: Putting your Value-cojones on the fence
My 100.000 Miles journey brought me to beautiful Stockholm for the Me-Convention. And guess what: as I have been preaching from all the stages I’ve been offered the last years, the talk of town is all about Value Based Marketing. ...
Nielsen Auto Cloud: A Win for Automakers, Agencies and Consumers
I walked away from an attempt to buy a car earlier this spring shaking my head. Automotive marketing, I reflected, is a science still being perfected. Inundated with ads from almost the first listing I viewed, none seemed to advance any cohesive marketing...
How marketers can use visual search
In the last few years, images have begun to change the way we search online. An increasing number of people are using visual search – the process of using an image as a search term (instead of keywords) to find out more information, or to discover similar...
The Renaissance of Physical Retail
How technology and new strategies are saving stores from the “retail apocalypse”Physical retail is not dying, but it is certainly changing. One could even say that it is going through a renaissance of sorts, as the newcomers look to reinvent the in-store...
OOH EFFECTIVENESS STUDY BY RAPPORT AND IPA REVEALS THAT OUTDOOR BOOSTS MARKET SHARE BY A THIRD
An out-of-home (OOH) effectiveness study commissioned by Rapport, in association with the IPA has revealed that advertising can boost market share by more than a third.The study, written by marketing analyst Peter Field, examined 147 case studies from...
3 marketing lessons I learned from Elvis
Admission no.1, I was a bit of an Elvis fan growing up. I may have even had a life size velour poster pinned to the ceiling above my bed. Last Christmas I made a pilgrimage to Graceland, Elvis’ home in Memphis Tennessee. It was never on the bucket list, more the...
The Coming Wave of Bundling
“There are only two ways to make money in business: you can unbundle, or you can bundle. — Jim Barksdale Bundling and unbundling are two fundamental business strategies as old as time. Companies switch between packaging their products and services as a combo deal or...
Creating Content And Building A ‘Knowledge Base’: How Businesses Can Win At Voice Search
'If we're going to help algorithms understand our content, it needs more context,' says Adam Edwards, Reprise Digital's Head of SEO.With an estimated 50 percent of all searches to be made via voice by 2020, marketers are rapidly prepping search strategies for the...
AI Takes The Wheel: The Future of Autonomous Vehicles
AI Takes The Wheel: The Future of Autonomous Vehicles feat. Mauricio AnguloOverview: Welcome to Floor 9! This week we take a look at the rapid development of autonomous vehicle technology, the major challenges it is facing, and its potential impact on consumer...
Artificial Intelligence Will Free Up Creativity
Artificial Intelligence Will Free Up Creativity: Leigh Terry, CEO, IPG Mediabrands, APACNothing can get Leigh Terry more excited than the perfect combination of technology with purpose. Over the last two years Terry has been overseeing the operations...
THE LATEST SEARCH INNOVATIONS FROM GML 2018
Summer. It’s the time of year when most of us look forward to hot days, warm nights and, if you’re a Search Marketer, the annual Google Marketing Live event. This invitation-only event gives Google’s clients and partners a first look at the latest product and platform...