Bier, ratelslangen, barbecue en fomo bij de vleet
Op dat ontiegelijk vroege uur stijg ik op voor Austin, Texas. Mijn vijftiende South by South West (SXSW), mijn jaarlijkse pelgrimstocht naar de grootste interactieve, creatieve technologie- en innovatieconferentie ter wereld. Een rollercoaster vol knappe koppen met...
![Social Media : The evolutions you can’t miss [Infographic]](https://ipgmediabrands.be/wp-content/uploads/2020/04/elena-koycheva-1054933-unsplash-400x250.jpg)
Social Media : The evolutions you can’t miss [Infographic]
In Belgium, 2018 was a busy year for the social media experts and marketers and that’s nothing new. Social media strategy needs to be constantly adapted to the changing trends and consumer behavior in order to maintain a level of efficiency and take...
Outlook 2019: Unintended Consequences
Four trends in media and technology that are shaping the future of audience attention Welcome to the IPG Media Lab’s 2019 Outlook. Each year, we round up the ideas that excite us for the next few years: new technologies, market forces, and shifts in consumer...
MAGNA + IPG Media Lab Presents: “Reaching The ‘Un-Reachable’”
Debunking 5 Myths About Those Who Watch Little To No Linear Television Linear TV Eroding Due to a Poor Value Exchange, Not Cost Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the...
Automotive: what influences our decisions?
With the 97th edition of the Brussels Motor Show for Cars, Motorcycles and Utility Vehicles in full swing, IPG Mediabrands Belgium set out to understand the factors that influence the purchasing process. The automotive sector posted very good results in 2018 with...
CES 2019 Day 2 Recap Techno-optimism meets reality
It’s a sunny Wednesday in Las Vegas and CES 2019 is in full swing. As we enter the second day of CES, there were noticeably fewer crowds on the show floors, indicating a good amount of the attendees have moved on from the convention halls in which they have...
CES 2019 Day 1 Recap Every company is a tech company now
Welcome back to our daily recap of CES 2019. Today marks the official kickoff of the annual consumer tech conference, as over 200,000 attendees flooded the convention halls to check out the latest in technology and innovation. In an opening remarks this morning, Gary...
CES 2019 Day 0 Recap The data story, told through three pre-show events
Although CES 2019 won’t officially open its doors until tomorrow, the exhibitors have been busy setting up their booths and various companies have been hosting their own press event to share their announcements. As the Lab team works to finalize our scouting...
How to Be a Better Data-Driven Marketer
Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing Click here to listen to the podcast
A Marketer’s Guide to Delivery Innovations
The delivery experience is becoming part of the product experience as ecommerce grows prominent Delivery is becoming an increasingly important part of the brand experience as transactions across categories shift from brick-and-mortar to online channels. It is rarely a...
The Evolution of Search
Search advertising is one of the original digital ad formats, with the first search auction taking place many years ago. From a global perspective, search holds by far the largest share of digital advertsing budgets, with neary half of the total pie but in Belgium...
Smartphone Market Reaches Plateau — What’s Next For Mobile?
The future of smartphones may be more fluid than you think The XR Proposition Last Friday, Apple officially launched the pre-orders for the iPhone XR, the latest addition to the current iPhone lineup. The first round of reviews from consumer gadget sites unanimously...
SNAPCHAT, MAGNA & IPG MEDIA LAB presents: The Power of Camera Advertising
Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands Sponsored Lenses (AR) are more effective than traditional pre-roll ads, according to “The Power of Camera Advertising,” a study by Snapchat in partnership with MAGNA,...
18 % van de Belgen kopen hun consumptiegoederen online
De retailsector is volop aan het veranderen. De consumenten zijn voortaan immers multikanaal. Dat is een gegeven. Ze doen hun aankopen zowel online als in de winkel. Maar hoe zit het dan met consumptiegoederen?In september jl. heeft IPG Mediabrands een panel...