Study Unearths Major Differences In Ad Receptivity For Digital Audio Listeners And Video Viewers Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad...
by IPG MEDIA LAB | May 23, 2019
Time to embrace the changing TV landscape or die tryingWith the end of Game of Thrones, the debate over whether this marks the end of the TV monoculture has heated up again. TV monoculture, upheld by hit shows that everyone seems to watch...
by IPG MEDIA LAB | May 8, 2019
Google doubles down on AR and voice, unveils affordable Pixel phones and new smart display, and emphasizes privacy and accessibility What Brands Need To Know About Google 2019 IO Keynote (1) Editor’s Note: This is an abridged edition of our Fast Forward...
by IPG MEDIA LAB | May 2, 2019
Facebook unveils plans to pivot towards privacy-focused messaging. What does it mean for brands? What Brands Need To Know About Facebook’s 2019 F8 Event Editor’s note: This is an abridged edition of our Fast Forward newsletter on the latest announcements...
