Netflix, Amazon Prime Video and other video streaming services have the wind in their sails. 40% of Belgians already have a paid subscription to at least one streaming video service (average: 1.3 subscriptions by respondent). Among those 18-24 years old, this figure...
by IPG MEDIA LAB | May 23, 2019
Time to embrace the changing TV landscape or die tryingWith the end of Game of Thrones, the debate over whether this marks the end of the TV monoculture has heated up again. TV monoculture, upheld by hit shows that everyone seems to watch...
by Danny Devriendt - MD IPG Dynamic | Mar 11, 2019
While most people still try to adjust to the major uppercut that Netflix gave the audiovisual entertainment scene (from live TV, to online video) on long-form content, a new player gets very loud at SXSW: Quibi.Film industry veteran Jeffrey Katzenberg and tech...
by IPG MEDIA LAB | Jan 25, 2019
Debunking 5 Myths About Those Who Watch Little To No Linear Television Linear TV Eroding Due to a Poor Value Exchange, Not Cost Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the...
