by Vincent Crupaux | Jun 19, 2019
Every day, many predictions are made about the future of retail. They often involve technological trends, ranging from the increased use of data, to the growing need for customisation, to the transformation of stores. These changes to physical spaces can involve...
by IPG MEDIA LAB | Oct 11, 2018
New “Made by Google” event reveals insights into Google’s smart home and service strategiesOn Tuesday, Google unveiled a series of new hardware products at a “Made by Google” event hosted in NYC. A lot of the new products had been leaked...
by Danny Devriendt - MD IPG Dynamic | Sep 6, 2018
My 100.000 Miles journey brought me to beautiful Stockholm for the Me-Convention. And guess what: as I have been preaching from all the stages I’ve been offered the last years, the talk of town is all about Value Based Marketing. ...
by IPG MEDIA LAB | Aug 24, 2018
How technology and new strategies are saving stores from the “retail apocalypse”Physical retail is not dying, but it is certainly changing. One could even say that it is going through a renaissance of sorts, as the newcomers look to reinvent the in-store...
by geomarketing.com | Aug 13, 2018
‘If we’re going to help algorithms understand our content, it needs more context,’ says Adam Edwards, Reprise Digital’s Head of SEO.With an estimated 50 percent of all searches to be made via voice by 2020, marketers are rapidly prepping...
