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CES 2020 Trends Recap

by IPG MEDIA LAB | Jan 16, 2020

A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...

3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video Content

by Leila Yang, Reprise US | Jul 2, 2019

Leila Yang, SEO Manager, Reprise US 3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video With a growing passion for the digital video space, I was excited to have had the chance to attend the 2019 Brightcove PLAY conference in Boston in May. Hosted...

Your media plan is leaking money: Here’s how to fix it

by Alessandro Martin, IPG Mediabrands | Nov 16, 2017

As consumers are increasingly overloaded with advertising messages from a wide range of digital channels and technologies, competition to stand out is fiercer than ever. At the same time, the cost of digital advertising is increasing, and getting that initial click is...

Dmexco 2017 – Agencies in the spotlight of disruption? The agency model of the future.

by Vincent Crupaux | Nov 16, 2017

As the roles of brand building and consulting converge, watch the debate around consultancies surging into the agency...

Your media plan is leaking money: Here’s how to fix it

by Alessandro Martin, IPG Mediabrands | Nov 16, 2017

As consumers are increasingly overloaded with advertising messages from a wide range of digital channels and technologies, competition to stand out is fiercer than ever. At the same time, the cost of digital advertising is increasing, and getting that initial click is...

CES 2020 Trends Recap

3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video Content

Your media plan is leaking money: Here’s how to fix it

Dmexco 2017 – Agencies in the spotlight of disruption? The agency model of the future.

Your media plan is leaking money: Here’s how to fix it

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