by IPG MEDIA LAB | Jan 16, 2020
A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...
by IPG MEDIA LAB | May 16, 2019
Get ready for a hyper-personalized, brand-curated, and data-driven transformation The State of Travel Wanderlust is growing globally. According to data from the WTTC, last year travel and tourism grew 3.9%, above global GDP growth of 3.2% and contributing...
by IPG MEDIA LAB | May 8, 2019
Google doubles down on AR and voice, unveils affordable Pixel phones and new smart display, and emphasizes privacy and accessibility What Brands Need To Know About Google 2019 IO Keynote (1) Editor’s Note: This is an abridged edition of our Fast Forward...
by IPG MEDIA LAB | May 2, 2019
Facebook unveils plans to pivot towards privacy-focused messaging. What does it mean for brands? What Brands Need To Know About Facebook’s 2019 F8 Event Editor’s note: This is an abridged edition of our Fast Forward newsletter on the latest announcements...
by IPG MEDIA LAB | Mar 21, 2019
The current landscape, notable brand opportunities, and the future of AR The Current State of Augmented Reality There is little doubt that augmented reality (AR) is one of the most talked-about innovation territories for marketers. Ever since the breakout...