by IPG MEDIA LAB | Jan 16, 2020
A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...
by Leila Yang, Reprise US | Jul 2, 2019
Leila Yang, SEO Manager, Reprise US 3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video With a growing passion for the digital video space, I was excited to have had the chance to attend the 2019 Brightcove PLAY conference in Boston in May. Hosted...
by IPG MEDIA LAB | Jun 10, 2019
AI is the future, and this is what that future looks like according to the experts The Bleeding Edge of AI Applications Amazon reMARS Conference Recap There is no denying there is a lot of hype and confusion surrounding the development of Artificial Intelligence...
by IPG MEDIA LAB | Jun 4, 2019
Study Unearths Major Differences In Ad Receptivity For Digital Audio Listeners And Video Viewers Research points to factors that drive our willingness to see ad before we’re exposed to it. Mood, needs state and situation are all key indicators of ad...
by IPG MEDIA LAB | Mar 21, 2019
The current landscape, notable brand opportunities, and the future of AR The Current State of Augmented Reality There is little doubt that augmented reality (AR) is one of the most talked-about innovation territories for marketers. Ever since the breakout...
