An out-of-home (OOH) effectiveness study commissioned by Rapport, in association with the IPA has revealed that advertising can boost market share by more than a third.The study, written by marketing analyst Peter Field, examined 147 case studies from...
by IPG MEDIA LAB | Aug 13, 2018
“There are only two ways to make money in business: you can unbundle, or you can bundle. — Jim Barksdale Bundling and unbundling are two fundamental business strategies as old as time. Companies switch between packaging their products and services as a combo deal or...
