by Vincent Crupaux | Jun 19, 2019
Every day, many predictions are made about the future of retail. They often involve technological trends, ranging from the increased use of data, to the growing need for customisation, to the transformation of stores. These changes to physical spaces can involve...
by IPG MEDIA LAB | May 20, 2019
Culture-focused Ads Increase Brand Relevancy and Consumer Purchase Intent IPG Media Lab MAGNA GLOBAL Twitter Present The Impact of Culture Download the Full Report Inspired by the rise of brands that are seeking to connect with what’s happening in...
by IPG MEDIA LAB | May 16, 2019
Get ready for a hyper-personalized, brand-curated, and data-driven transformation The State of Travel Wanderlust is growing globally. According to data from the WTTC, last year travel and tourism grew 3.9%, above global GDP growth of 3.2% and contributing...
by Vincent Crupaux | Sep 14, 2018
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by Danny Devriendt - MD IPG Dynamic | Sep 6, 2018
My 100.000 Miles journey brought me to beautiful Stockholm for the Me-Convention. And guess what: as I have been preaching from all the stages I’ve been offered the last years, the talk of town is all about Value Based Marketing. ...
