In Belgium, 2018 was a busy year for the social media experts and marketers and that’s nothing new. Social media strategy needs to be constantly adapted to the changing trends and consumer behavior in order to maintain a level of efficiency and take...
by IPG MEDIA LAB | Feb 4, 2019
Four trends in media and technology that are shaping the future of audience attention Welcome to the IPG Media Lab’s 2019 Outlook. Each year, we round up the ideas that excite us for the next few years: new technologies, market forces, and shifts in consumer...
by IPG MEDIA LAB | Jan 25, 2019
Debunking 5 Myths About Those Who Watch Little To No Linear Television Linear TV Eroding Due to a Poor Value Exchange, Not Cost Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the...
by Vincent Crupaux | Jan 21, 2019
With the 97th edition of the Brussels Motor Show for Cars, Motorcycles and Utility Vehicles in full swing, IPG Mediabrands Belgium set out to understand the factors that influence the purchasing process. The automotive sector posted very good results in 2018 with...
![Social Media : The evolutions you can’t miss [Infographic]](https://ipgmediabrands.be/wp-content/uploads/2020/04/elena-koycheva-1054933-unsplash-1080x675.jpg)