Culture-focused Ads Increase Brand Relevancy and Consumer Purchase Intent IPG Media Lab MAGNA GLOBAL Twitter Present The Impact of Culture Download the Full Report Inspired by the rise of brands that are seeking to connect with what’s happening in...
by Digital Market Asia | Aug 13, 2018
Admission no.1, I was a bit of an Elvis fan growing up. I may have even had a life size velour poster pinned to the ceiling above my bed. Last Christmas I made a pilgrimage to Graceland, Elvis’ home in Memphis Tennessee. It was never on the bucket list, more the...
by Danny Devriendt - MD IPG Dynamic | Mar 15, 2018
We saw it coming. It was long overdue. It was whispering in the shadows, so ready to break out…Our computers got smaller. Our phones: cordless, mobile. Home computers sneaked into houses, offices and bedrooms. We were there when the first hesitant steps...
by Danny Devriendt - MD IPG Dynamic | Mar 12, 2018
Sometimes you just know you’re at the right place, at exactly the right time. You feel that a shimmering energy dips its pen in red ink, and writes history. You’re witnessing an event that will shift the status quo. That will cut the universe in a before...
