by IPG MEDIA LAB | Feb 4, 2019
Four trends in media and technology that are shaping the future of audience attention Welcome to the IPG Media Lab’s 2019 Outlook. Each year, we round up the ideas that excite us for the next few years: new technologies, market forces, and shifts in consumer...
by Vincent Crupaux | Jul 4, 2018
Interpublic Group Agrees to Acquire Acxiom Marketing Solutions (“AMS”) to Lead Next Wave of Innovation in Data-Driven Marketing Combination Brings Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging...
by Vincent Crupaux | Nov 16, 2017
As the roles of brand building and consulting converge, watch the debate around consultancies surging into the agency...
