by IPG MEDIA LAB | Jan 16, 2020
A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...
by Leila Yang, Reprise US | Jul 2, 2019
Leila Yang, SEO Manager, Reprise US 3 Key Takeaways from Brightcove PLAY 2019 on How to Create Great Video With a growing passion for the digital video space, I was excited to have had the chance to attend the 2019 Brightcove PLAY conference in Boston in May. Hosted...
by IPG MEDIA LAB | May 20, 2019
Culture-focused Ads Increase Brand Relevancy and Consumer Purchase Intent IPG Media Lab MAGNA GLOBAL Twitter Present The Impact of Culture Download the Full Report Inspired by the rise of brands that are seeking to connect with what’s happening in...
by IPG MEDIA LAB | Apr 25, 2019
Examining the current audio streaming landscape and future value drivers New findings from the Edison Research’s Share of Ear study found that digital channels are capturing a growing share of attention in audio media. While traditional radio still reaches 98%...
by Danny Devriendt - MD IPG Dynamic | Mar 15, 2019
“Keep Austin Weird”, is the motto of the city. #SxSW reflects this weirdness to perfection. Centered in a very conservative stare –try getting a beer in Irving, Texas, and you will most probably be hanged, as it is dry county – , Austin is the...
