Three times a year, the CIM publishes the figures of all radio listening in Belgium. Per wave, 8.000 people are invited to fill a pad of listening during 7 days. They indicate quarter per quarter the radios they listened.
In order to be the most representative as possible, we’ll accumulate the results of the last three waves.
South – 12+
Radio audiences: Bel RTL takes back the leadership, to the detriment of Vivacité which pays the pipper, losing 7,5% of market share. The private radio finds finally its public with its new formats of program.
La Première’s new grid does not bring the results waited in term of audience with a market share declining by 12% .
The group NRJ-Nostalgie raises the bar.
Globally, this wave is better for the RTL group than for the public service. Only Classic 21 shows increasing figures, beating all its previous records, both in terms of weekly listeners and of time spent.
The group NRJ-NOSTALGIE: the fall of NRJ stopped and Nostalgie also goes back up, allowing them to realize a good season.
South – Market share 12+:
1) Bel RTL (14,1), Contact (14), Vivacité (13,5) and Nostalgie (13,1)
2) Classic 21 (11,3), La Première (6,8) and NRJ (6,4)
4) Pure FM (2,5), Fun Radio (2,5)
5) Musiq’3 (1,7) et DH Radio (0,9)
North – 12+
Radio 2 remains the largest radio station of Flanders and confirms its progression (+1,6% Market share).
Top Radio knows the biggest progression with +14,3% market share.
Qmusic & Studio Brussel are very stable in comparison to the previous period.
Joe FM and Nostalgie NL know a show an important decrease of their M.S. with respectively -13,1% and -11,5%
North – Market share 12+ :
1) Radio 2 (31,8)
2) Studio Brussel (12,5), Q-Music (11,1) and MNM (10,2)
3) Radio 1 (7,7), Joe FM (7,3)
4) Nostalgie NL (5,4)
5) Top Radio (0,8) and Club FM (0,1)