Medialandscape
From a ‘media-first’ approach to a ‘customer value first’ approach
Our approach
Advertising and marketing communications is key in order to the right messages to the right consumers with information about products, services and ideas in order to grow your business
This course is designed to provide theoretical and practical aspects of modern marketing communications.
Purpose
By the end of the course, participants will be able to:
– Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online). Our strategic tools include more than 90 touchpoints and are enriched on a regular basis.
-Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by the right audience at the right moment
Identify the appropriate KPI’s to monitor
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