RTV2web
Maximize website traffic by optimizing spend of the TV/radio budget
About RTV2web
For each airing, minute by minute website traffic right before (base) and after (uplift) is measured. The difference is attributed to the airing.
How does it work?
The goal of many advertisers is to increase online conversions, either in the form of actual sales or other measurable online actions.
Traffic driven TV and radio commercials with a ‘call to action’ try to persuade consumers to visit a brand’s website. Part of the additional visitors to the website visit immediately after seeing/hearing the commercial (short term).
The size of the increase of short term website traffic is different for all airings of a commercial, as are the costs for each commercial. By determining the most cost effective airings, the media strategy can be improved.
RTV2web aims to maximize website traffic by optimizing spend of the TV/radio budget on the most effective airings.
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