The anatomy of a video experience

The anatomy of a video experience

SurveyUnderstand how people select and use their devices to watch video, the media trials team partnered with Vevo to conduct research.The media trial uncovers the when, why, and how consumers watch video by tracking the average video experience from inception (e.g....

Apple’s Identifier for Advertising

Apple’s Identifier for Advertising

What’s the big deal? Apple announced privacy changes coming to iOS 14, which is due to be launched this 2020 fall. The most significant change is the restriction of Apple's Identifier for Advertising, or IDFA: If an app wants to access the unique IDFA value for a...

CES 2020 Trends Recap

CES 2020 Trends Recap

A deep dive into the five key trends we observed from the show floors and beyond Last week, we kicked off a new decade of innovations with another CES in Las Vegas, where over 4,500 exhibitors showed off their latest products and services to 175,000 attendees from all...

RETAIL’S FUTURE IS ABOUT CULTURE, NOT TECHNOLOGY.

RETAIL’S FUTURE IS ABOUT CULTURE, NOT TECHNOLOGY.

Every day, many predictions are made about the future of retail. They often involve technological trends, ranging from the increased use of data, to the growing need for customisation, to the transformation of stores. These changes to physical spaces can involve...

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