Niko – Connected Switch
Wireless switches: stick them to a wall and they are ready! Nevertheless, the product adoption remains quite low.
Increase awareness around the connected switch. Let people know that you don’t have to break your walls to place a switch everywhere you want.
Strategy & solution
Use of premium sales houses in programmatic combined with contextual targeting (available categories through DBM – Classical formats).
Thanks to those two tactics we have been able to generate a much higher CTR% than forecasted.
The average CTR was 63% above the forecast.