We were at Dmexco!
Dmexco is a fantastic showcase of the latest digital trends and technologies to hit our industry. In a world in which nothing ever stands still, it’s crucial that we see first hand what our current partners and future collaborators are up to and, more importantly, start dialogues around where we can apply all this great stuff to our clients’ businesses.
At this year’s event, our priority has been helping our clients to navigate the increasingly complex digital arena. As part of that focus, we had a number of IPG Mediabrands representatives speaking on the official programme on topics like the new agency model.
We are very pleased to share with you some POV, covering a range of topics from Voice Search to Conversion Rate Optimisation.